Independent Auto Garage 

Why Choose An independent Garage?


When you need an urgent repair or your vehicle is simply due a service how do you decide whether to use a main dealer or independent garage?

One of the main factors that divide an independent auto garage from a franchise dealership is service. At Alton 4×4 we pride ourselves on our professional and friendly customer care; here we take a look at the main reasons why many local customer choose us over a main dealer.

Personal Service


Independent garages grow through reputation – and reputation grows through consistent, reliable customer service.  Where larger main dealers can become complacent about service levels, independent garages have to work hard to build and maintain an excellent level of service – for our customers this means we provide you a personal level of care that can’t be matched in main dealer garages. As an independent garage you will often get to speak directly to the mechanic working on your car and find out exactly what the issue is and the options available to you.



Franchises and main dealers have fixed overheads, with a substantial amount committed to branding –  this cost is ultimately passed down to the customer resulting in higher service costs.  As an independent garage Alton 4×4 are able to make our own budgeting decisions and as a result  are able to offer you more competitive pricing than main dealerships or franchises.

Whilst we do offer OEM parts in some instances we are also in a position to offer high quality alternatives for those on a more restricted budget.

Main Dealer Quality Without Main Dealer Prices


Our technicians have the same experience, knowledge and training as large dealerships so can offer you a like for like standard of service.  Our head technician trained as a Land Rover mechanic for 15 years, reaching Senior Master Technician level and we have invested in the most up to date diagnostic technology to fully test your vehicle.  At Alton 4×4 we provide the same high levels of quality and expertise you would expert from a main dealer with affordability in mind.

4 wheel drive
We provide 4X4 car servicing and 4X4 repairs from our Alton workshop for all makes and models including: Land Rover, Range Rover, Seat, Volvo, Mercedes, Ford, Toyota, Nissan, Audi, Mitsubishi, Dacia, BMW, Skoda, and Jeep.
4 wheel drive
Our Alton based workshop is easily accessible to bring your 4×4 vehicle for MOT testing and preparation. We will check your tyres, lights, bodywork, brakes, steering, shock absorbers, windscreen, mirrors and exhausts in preparation for your 4×4 MOT.
4 wheel drive
Off road vehicles are our passion, it’s what we specialise in. At Alton 4×4 we work with all the top marques including Land Rover Defender, Range Rover, Toyota Landcruiser and Jeep. We use top quality parts from trusted manufacturers in servicing, repairs or modifications
4 wheel drive
With great off-roading opportunities across Hampshire and Surrey many of our clients want to increase their 4×4’s off-road capabilities. At Alton 4×4 we provide specialist modifications and upgrades. We are happy to discuss your specific bespoke requirements.


As a locally based independent workshop we develop long term relationships with our clients, who come to us for our reputation and stay with us for a quality – we like think of customers as our friends.

Trusted Garage
Liphook & Surrounding Areas


We offer high quality repairs and servicing for customers near Liphook, Lindford and the surrounding areas.  Please call us on: 01420 259015 to book in your next service.

No Job
Is Too Big Or Too Small


We cater for all types of auto repairs from a simple bulb change right to through to an engine re-build.

Quality Workmanship Guaranteed


We pride ourselves on customer satisfaction at a price you can afford.  We have a reputation for providing quality services and repairs in the Liphook area and our technicians have unrivalled experience and knowledge in all makes and models of vehicle.


“Great company, and friendly staff, work carried really well and some very helpful advice given. Shall be returning.
Alton 4x4 reviews


Alton 4x4 reviews


“Another excellent experience with Archie and Gemma, top work from a top bloke who knows his stuff, even when a rear brake throws a curve ball at him, can’t recommend highly enough A++++++
“Professional, knowledgeable and very helpful”
Alton 4x4 reviews




Based in Alton, Hampshire we are easily accessed via the A31 – but if you prefer we offer a collection and delivery service for Liphook, Lindford and the surrounding areas. Call us on 01420 259015 to find out more.


Alton 4×4

Unit 5B Blacknest Industrial Estate,
Blacknest, GU34 4PX

01420 259015